American Nurses Association

Kinetic Typography Animation

Video Editing, Animation

As part of their effort to promote their annual Quality and Innovation Conference, the American Nurses Association (ANA) engaged Rings Leighton to develop a memorable animation to accompany a previously recorded promotional voiceover. Mindful of timeframe and budget, we recommended a kinetic typography animation. After reviewing the source materials, Rings Leighton developed a storyboard for ANA to review. After approval, we developed the full animation in Adobe After Effects, a powerful application that enabled us to create animated type and sync the animations with a vocal track. ANA was delighted with the final product and used the video to promote the conference across their social media channels.