American Gear Manufacturers Association

Heritage management is a vital part of any communications program. The American Gear Manufacturers Association (AGMA) took advantage of its history to reinforce its identity with core audiences and emphasize its preeminence in its field. We helped them capture milestones that are as unique as their organization in print and on the web. Rings Leighton helped AGMA celebrate their centennial with an event logo, commemorative book, a timeline exhibit, a timeline microsite, a commemorative video, and a teaser video.

We conducted initial brainstorming meetings, concept creation, creative brief development, selection of appropriate stock videos and photos, script writing and editing, and selection and hiring of voice talent. We assembled all of these elements into the final products using myriad tools and software applications.